Blog

Recently, I had an interesting conversation with a software engineer about the challenges of working on existing digital services run by an organisations operating in industries dominated by jargon, acronyms, and complex concepts. She mentioned th...

Earlier this year, I conducted a workshop on how bioinformatics core facility managers could get started with user experience (UX). Since many of the participants were unfamiliar with UX, I decided to list out some of the common UX myths and misco...

It’s no secret that every customer service-driven industry has been (or is currently being) radically altered and disrupted by technology. Be it a centuries-old insurance broker, a big-box retail store that’s a fixture in suburban shopping centres...

Back in August 2017, Paul Kirschnerab and Pedro De Bruyckerec wrote a fascinating article that is a must-read for any UX professional. Entitled “The myths of the digital native and the multitasker”, they argue that “information-savvy digital nativ...

When I first started engaging with UX about seven years ago, I often built personas that had lengthy biographies and were full of demographic details. Perhaps it was the by-product of my previous stints in marketing where everything is driven by d...