Bloom is a flexible, reliable, and customisable e-learning solution developed by the Software Services team at the University of London (UoL). It is used by 3 million users in more than 90 colleges, universities, and education/training institutions across the United Kingdom.
In March 2016, I began working on a project to research and redesign the user experience and user interface. The goal of the project is to create an "out-of-the-box" service offering that meets the needs of all users - from students and lecturers to learning technologists and admin staff.
As the co-lead researcher, I used a range of quantitative and qualitative research methods - including competitor analysis, one-to-one interviews, focus groups, and surveys - to better understand how users are currently using Bloom and other virtual learning environments. I transcribed and analysed the research to generate insights that were used by Petya Stoyanova, the team's Graphic/Interaction Designer, to create various research outputs, including:
Personas for student, lecturer, and learning technologist users
Low-fidelity mockups for user interfaces and dashboards
In addition, I repurposed the research outputs for content marketing purposes and authored a white paper, Top 5 Research Findings: The Student Experience With Moodle and a magazine article for Education Technology.